Data & Decisioning

Acquisition Insight

EFD and Acxiom® have partnered to provide, Acquisition Insight, a unique account acquisition solution that increases the success of your segmentation for firm offers of credit by augmenting your traditional lists with comprehensive debit profiles. Acquisition Insight gives you more information to make better decisions, helping you reach the underserved and untapped markets by supplementing thin or no file situations while providing a more complete picture for moderate risk applicants.

Through enhanced segmentation using EFD' Debit Bureau data, you gain insight to solicit the best prospects. Using debit data to eliminate undesirable prospects from your traditional credit bureau-driven lists, you can:

• Reduce front- and back-end costs associated with printing, mailing, scoring, approval and offer processing for undesirable prospects.
• Diminish charge-off expenses on approved offers where the consumer is in early stages of financial problems that do not yet show in their credit scores, but are identified in debit history.