Data & Decisioning

Cross-Sell

Never before has it been so easy to offer the right customer the right products from day one! EFD enables you to customize product offers based on credit and demographic data, as well as your specific product marketing strategies. Real time, online decision systems enables you to make immediate offerings at the point of sale when a customer is most likely to buy. Whether you choose to cross-sell through our state of the art decisioning system, or have us access the bureau of your choice to make pre-approved offers, you'll maximize relationships with your newest customers right from the start.

Optimize your profitability through:

Pre-approved offers

• Creates up to nine targeted offers
• Pre-approves offers through the credit bureau of your choice
• Automatically instructs your new-account representatives with offer rates and dollar limits of targeted cross-sell offers

Invitation to apply offers

• Matches people to products and services
• Targets customers for invitations to apply
• Offers specific selling instructions to new account representatives

Demographic assessment

• Provides real time online household demographic information
• Accesses Acxiom's® powerful data warehouse
• Uses income and assets to give you insight into the best-fit products and services for your customer