EFD Cross Sell

Building profitable, lasting relationships is contingent upon serving the multiple needs of your customer—not just being their depository institution. EFD Cross Sell is a collection of capabilities that enable financial institutions to take advantage of the new account opening transaction to deepen the relationship with new customers from day one.

With options to integrate cross sell into the many channels that support EFD New Account Decisioning Solutions, EFD Cross Sell makes it easy to target pre-approvals and specific offers to qualified account applicants. Using EFD Cross Sell, you have the option of hosting a cross sell credit criteria with EFD as part of your EFD QualiFile strategy or at the credit bureau of your choice. Our work to integrate behind the scenes means a seamless delivery of pre-approved offers to your new accounts desk or other points of sale without additional data entry, endless qualification questions or convincing a new account applicant to fill out an application for one more product. And you can be confident that cross sell offers are being made consistently and in line with your marketing and risk management guidelines.

EFD Cross Sell provides the ability to expand relationships though the full spectrum of services offered by your financial institution. While credit pre-approvals are an integral part, demographic data can also be used to identify likely next purchases. Learn more about how integrating cross sell capabilities into your account opening strategy can increase the value of your relationships beginning day one.

QualiFile and P$YCLE Overview (PDF)

ChexSystems QualiFile Overview (PDF)